Talk may be cheap, but not if you own a Vertu Mobile Phone from Nokia, studded with sapphire crystals and rubies and plated in 18 carat platinum, yellow gold or white gold. And while most people are looking for features like Bluetooth and cameras, this tony handset serve as a handy status symbol in any
How the British-based Vertu adds luster to luxury cell phones.
The story of almost any luxury item you own (or lust after) probably originates in an intimate, unassuming European workshop: Lamborghini sports cars are created in the Italian village of Sant Agata Bolognese; Hermés artisans hand-stitch leather Birkins in a Parisian suburb called Pantin; in Hamburg, a Montblanc craftsman tests every pen in an environment of absolute silence so that he may properly hear the scratch-woosh when the metal nib alights on paper.
Mass production be damned, an object’s inherent allure – and value – increases dramatically if it stems from an artistic vision and is crafted by hand.
For your cell phone – yes, your cell phone – to tell a similar story it would have to be a Vertu. It would be fashioned of the most luxurious materials imaginable; from its sapphire crystal screen and sumptuous leather back case to its platinum rails and diamond-studded bezel.
It would hail from the company’s headquarters in Church Crookham, a quaint town 39 miles west of London, where jewelry and watch industry specialists create the devices by hand, blending time-honored design traditions with 2lSt-Century mobile technology.
Relatively new to the luxury market’s coterie of boutique brands, Vertu, a subsidiary of Nokia, was launched in 1998.