Put perfection to your ear… Nokia’s latest phone-cum-multimedia invention is pretty funky. The keypad swivels around on a hinge, and on the other face is the MP3 player controls, so you can control the music playing easily rather than use the soft controls often found on most phones today. And if you turn it halfway,
Talk may be cheap, but not if you own a Vertu Mobile Phone from Nokia, studded with sapphire crystals and rubies and plated in 18 carat platinum, yellow gold or white gold. And while most people are looking for features like Bluetooth and cameras, this tony handset serve as a handy status symbol in any
How the British-based Vertu adds luster to luxury cell phones.
The story of almost any luxury item you own (or lust after) probably originates in an intimate, unassuming European workshop: Lamborghini sports cars are created in the Italian village of Sant Agata Bolognese; Hermés artisans hand-stitch leather Birkins in a Parisian suburb called Pantin; in Hamburg, a Montblanc craftsman tests every pen in an environment of absolute silence so that he may properly hear the scratch-woosh when the metal nib alights on paper.
Mass production be damned, an object’s inherent allure – and value – increases dramatically if it stems from an artistic vision and is crafted by hand.
For your cell phone – yes, your cell phone – to tell a similar story it would have to be a Vertu. It would be fashioned of the most luxurious materials imaginable; from its sapphire crystal screen and sumptuous leather back case to its platinum rails and diamond-studded bezel.
It would hail from the company’s headquarters in Church Crookham, a quaint town 39 miles west of London, where jewelry and watch industry specialists create the devices by hand, blending time-honored design traditions with 2lSt-Century mobile technology.
Relatively new to the luxury market’s coterie of boutique brands, Vertu, a subsidiary of Nokia, was launched in 1998.
When I worked in LA a few years ago I was V.P. of a Wilshire Boulevard public relations and marketing firm. Along with the position came the hardware so others could remain in touch with me. Regrettably I had a text capable pager and mobile phone. I absolutely hated being accessible at all times and
Aimed at the trend-setting men and women who enjoy being the centre of attention – and are willing to spend a little extra on the finer things in life, the three trend-inspired Nokia L’Amour Collection phones fuse haute couture, ethnic influences and culture into one beautifully unexpected mix. For the stunning Nokia 7360, 7370 and
The future has arrived, and it’s looking good! It was at the tail end of August that I got my eager hands on a Nokia N93, the most promoted phone in the manufacturer’s touted N-series, with relatively hefty multimedia features. Truly, the ‘beast’, as I like to call it, sports nothing less than a 3.2 Megapixel
Just one step away from a Star-Trek communicator… Bringing all the essential factors all together to create an ultimate range of mobile handsets – this is Nokia N-series. Its really not an easier task to create something like this, all credit goes to Nokia’s R&D department. All the N-series phones are quite popular among users
Over 200 million served Sales records typically don’t stand for too long without being overtaken by the next best thing, but somehow, Nokia’s el cheapo 1100 handset has reportedly racked up “over 200 million sales” since it launched in 2003. You heard right, this low-end candybar has put the 100 million iPods, 50 million RAZRs,