During the early sixties there were great changes in America, particularly, in the civil rights movements.
This meant black popular music became a lot more accepted. Soul and Motown were the main musical styles providing good fast music with a catchy beat which people could easily dance to.
These artists who sang for these labels such as Marvin Gaye and Smokey Robinson performed in good suits and always appeared very stylish carrying on the tradition of the jazz musicians of the decade before.
Clubs in London picked up on the popularity of this music and started to provide venues where young working class people could go to and dance. The youngsters who were attracted to by this style of music would naturally imitate their idols kicking off a trend of always dressing very stylish. Fashion was of most importance to these working class people who were known as the Mods…