Something beginning with F…

FCUK it up!

The British fashion company FCUK caused widespread outrage here in Singapore recently for its controversial brand initials, and had been told to tone down its language.

FCUK stands for French Connection UK, and is a well known company around the world.

They just launched their new campaign in reaction called “something beginning with f” and a decidedly in-your-face collection that shows that true attitude is about more than words.

Fcuk, CityLink, 1 Raffles Link, Nearest MRT station: City Hall