Step aside Nike and Adidas, the next big thing is soon to be New Balance.
With a history that dates way back to 1906, this underdog actually existed long before their rivals came into the picture.
Look out for New Balance Technical Centres opening here in our local market.
Indeed, they are certainly eyeing a bigger bite of the lucrative sports apparel and lifestyle pie here.
They will be putting their best foot forward and have more collaborations that will lead them to expanding their clothing line and start pushing their branding. It looks like New Balance ain’t happy taking the back seat.
Well good for them, it certainly makes for some good fresh balance in the sport shoes department. Run with the wind now, just make sure your shoes don’t burn.