Fashion weeks in all the style capitals of the world revolve around the seasons, namely: spring/ summer and fall/ winter. Designers present their latest collections to the fashion press, retail buyers, and other influential people in the garment industry. Fashion journalists and writers review the collections just as film critics would cover new releases at the Cannes Film Festival.
Top magazine editors such as Anna Wintour of Vogue US and Suzy Menkes of the Herald Tribune, assess the mood of the season and identify the main key trends to be photographed, and later featured in their respective publications. The fashion press mainly attend these shows in order to report on the latest sartorial offerings straight off the runway, and to search for newsworthy story ideas.
Fashion merchandisers and buyers take up heavy responsibilities by selecting the right outfits to purchase for the companies that they work for. Socialites, royalty and celebrities grace fashion shows with their presence and give them a touch of glitz and glamour.
A lot of flurry happens during fashion weeks. Often seeming like a blown out of proportion glamorous soiree, fashion weeks are really about dollars and cents. Amidst exchanges of air kisses, the clinging of champagnes flutes and all the bitchy gossiping that goes around, business deals are struck and friendships are made. Fashion weeks also give creative like-minded individuals such as designers a platform to showcase their innate talents.
They also present fashion students an opportunity to share their ideas with each other. Try attending this year’s Singapore or Asia Fashion Week for yourself. You will get to see everyone from the superficial wannabe to the consummate professional. Even if socializing is not your cup of tea, you will never be bored as the eclectic mix of aesthetically pleasing clothes, pulsating music and visually stunning models will blow your senses away.
Asia Fashion Week (around November)
Singapore is host to this year’s Asia Fashion week, which would be held at the Singapore Expo. The mega event will showcase talents from both eastern and western countries. It will provide an exciting merchandising platform for over 200 designer labels to connect with international buyers.
AFW 2005 features 3 major events, namely: Labels Asia, Next Asia and Buzz Asia. A calender of fashion shows, seminars and forums will take center stage on those three days. AFW will be attended by fashion agents, buyers, retailers and designers alike. Admission is free and is for trade professionals, the press and fashion insiders only.
Singapore Fashion Week (around October)
Already in its 20th year, Singapore Fashion Week will for the first time involve exhibitions and programmes that cover the entire manufacturing chain – from textile machinery and yarns, right down to whole completed garments. Organized by the Textile and Fashion Federation, all events under the SFW05 banner will reinforce each other to present a multi-dimensional and comprehensive showcase.
Unlike Singapore Fashion Festival, which is geared towards the consumers, SFW is industry based. It will attract a congregation of who’s who from the local fashion industry, and will redefine the parameters of sourcing and distribution channels for international manufacturers, fashion designers, distributors, retailers, textile designers and international buying houses. Singapore Fashion Week 2009 is a trade event opened to registered buyers, press and industry representatives only.
Events worth checking out include the youth oriented fashion shows such as the Singapore and Asian Fashion Designers Contests, School Connexion and Dare To shows. These four shows will definitely entertain and inspire with the creative designs of young student talents. The three trade exhibitions include the International Yarns, Fibres, Fabrics & Accessories Exhibition (YAFA ASIA), the 2nd Asian International Textile Machinery Exhibition (ITMA Asia) and the International Apparel & Accessories Exhibition (Apparel Asia).
Singapore Fashion Festival (Late March)
The Singapore Fashion Festival (SFF) is a collaboration between Mercedes-Benz and the Singapore Tourism Board. It is a large-scale consumer fashion event, which plays a pivotal role in enhancing Singapore’s position as one of Asia’s leading shopping capitals.
SFF boosts a strong visual line up of around 50 collection shows and many other satellite events, ranging from showcases of international and Singapore labels, exhibitions, forums, parties and retail promotions, many of which will be accessible by the public and totally free of charge.
Singapore Fashion Festival is expected to draw thousands of regional tourists each year with its one-stop-shop offering of world-class fashion shows featuring the latest fashion collections, coupled with the chance to be the first in the region to purchase the season’s latest picks. The highlight of the festival is the “Mercedes Benz Asia Fashion Awards,” which sees top talents battling it out for a chance to be the region’s next big thing.