Apple upsets the cart with a fancy new toy…
Let’s face it; Nokia makes the best phones in the world. From my first Nokia, a Nokia 100, I was hooked. I’ve owned all their innovations, from their smallest model, to the fashionable 7610, (which took great pics), to the current 6233 I carry, a nice mix between great pics and small size.
There’s just one problem… no Mac support in the Nokia Phone Suite. This never made any sense, as surveys show most Mac users prefer Nokia phones.
A die hard Mac user since 1984, (I even insisted on designing the Windows 95 ad campaign during my days at Anderson-Lemke on a Mac), every time I wanted to get pictures off my phone, I needed to pester my wife to hook it up, sort out the connection and then copy them to a thumbdrive… which doesn’t make for ease of use.
And now I’m being beckoned… by Apple’s new iPhone.
Sure, I resisted buying any form of iPod (as much as I love music, I hate things in my ears), but now comes a phone I will be able to connect to my beloved eMac and iBook.
Now I can easily upload and download music and videos to my phone with what Mr Jobs told an audience at the unveiling is a “magical device” that will “revolutionise the industry”. Costing from US$499 to US$599, it is slated to be launched in the US this June and Europe later in the year. No word on when it hits Singapore, so I still have time to ponder this weighty decision.
You see, I’m still torn by my loyalty to Nokia. This cool little device that keeps me connected to the world, which i can operate with my eyes closed, is now threatened by a phone from the company whose machine allows me to make a living without constant “are you sure you want to empty the trash?” type messages.
Apple makes the best computers in the world. Nokia sells a third of the world’s phones. I know what an Apple is, but did you know what a Nokia is? I do. The Nokia name comes from the river Nokia, which in turn apparently took its name from a dark, furry rodent called the nokia, (in English, the mustelid) a member of the weasel family.
And did you know that Nokia also makes television sets? Well, also revealed at the Macworld Expo was Apple TV, a device which streams music and movies from a computer to your living room. But enough about trivia… let’s look at the phone.
Apparently, the iPhone has no conventional buttons but instead uses a large touch-screen, utilising a patented keyboard technology called “multi-touch”. One BBC reviewer called it “…essentially a computer with a blank screen that users configure so they can operate the monitor with their fingers.” And it supposedly has a more accurate touch display than anything that’s ever hit the market. A full touch-keyboard is available for smsing and in a threat to Nokia’s dominance, it carries an advanced two megapixel camera.
“We are all born with the ultimate pointing device – our fingers – and iPhone uses them to create the most revolutionary user interface since the mouse,” said Mr Jobs. It’s a “revolutionary and magical product that is literally five years ahead of any other mobile phone. It works like magic… It’s far more accurate than any touch display ever shipped. It ignores unintended touches. It’s super-smart.”
He expects the iPhone to have the impact of the iPod. I can hear the directors at Creative crying into their pillows now. “The iPod changed everything in 2001. We’re going to do it again with the iPhone in 2007.” he boasts.
The phone will run Apple’s OS X operating system and come in two sizes – one with 4GB of storage space, the other with 8GB. Could that be Nokia’s directors I hear gently weeping?